Getting on Canadian Shelves Webinar

Considering exporting your food or beverage product to Canada? Join this practical webinar designed for Southern U.S. exporters looking to get their products onto Canadian grocery store shelves.

During this session, participants will learn about:

• The Canadian grocery retail landscape
• Insights into Canadian consumers and trends
• How develop relationships with Canadian retailers
• Canadian buyers’ expectations and how to capture their attention, pitch your product and utilize trade spend
• Merchandising expectations
• Key considerations that can impact your success in the Canadian market, including pricing, currency exchange rates

Whether you're new to Canada or looking to expand your presence, this session will provide practical strategies and guidance to help you navigate the Canadian grocery retail marketplace.

This webinar is best suited for consumer packaged goods brands and suppliers, but all are welcome.

Webinar Speaker: 

With more than 30 years of experience in the Canadian food industry, Peter Chapman helps food producers and processors grow sales by better understanding retail priorities and Canadian consumer behaviour. Drawing on 19 years with Loblaw Companies across merchandising, product development, marketing, and supply chain functions, he brings deep expertise in the Canadian grocery retail landscape. Since founding his consulting business in 2007, Peter has worked with suppliers across Canada and the U.S., helping them strengthen retailer relationships, navigate the marketplace, and drive growth in Canada. He is also the author of A la cart: A Supplier's Guide to Retailers' Priorities.